I feel passionately about helping brands, agencies and businesses with their strategies to serve, support and delight customers. I enjoy and am adept at working with individuals, teams, creatives and technical specialists. My rich and varied experience over the years enables me to understand the relationship between analytics and creativity, and my skill lies in quickly learning the market to help companies achieve their objectives. My understanding of psychology, my ability to sketch, ideate, conceptualise and create - makes me a fairly useful user experience designer.
A practitioner of digital marketing and strategic thinker, with extensive background in all forms of online marketing. I have a deep understanding of brands, and uses proven methods to connect them with their audiences. Superb ability to analyse clients needs, quickly developing strategies, and provide fast turnaround for diverse projects. Broad-based background in highly competitive and dynamic organisations. Recognised as a thought leader, hard worker, and excellent team player. Passionate about providing exceptional user experiences, powerful digital campaigns that achieves client results and exceeds expectations.
Innovating, solving problems and creating success through creative thinking and visualisation
UX, including customer journey mapping, content, IA, user flows, wireframing and prototyping
Design; motion graphics, animation, video editing, web design, digital design and more...
PPC, building, optimising and managing high performing, big-budget ad campaigns
SEO, technical, content and on-page search engine optimisation
Proactive In interpreting google analytics, making solid and empirical judgements to better aid the business as well as the consumer
Web analytics, configuration of analytics for micro-tracking, multivariant testing, conversion rate optimisation
lmpactful visual communicator with excellent design sensibility
Using industry standard tools to research, monitor, analyse and evaluate client and competitor.
Ethnography and discovery research practices
I’ve had the pleasure of working with Matt across two companies, and collaborated on many web projects both agency-side and personal. In each circumstance Matt has been a constant high-performer and always willing to go the extra mile to help. Matt has a skill for UX and SEO, always knowing the best direction a website should take in order to achieve the marketing objective. I’ll look forward to working with Matt on more projects to come
I've worked with Matt since November 2015 and have been thoroughly impressed with his vast knowledge of digital marketing. Not only has he improved GBW's overall SEM offering but he also brings a new perspective to the digital development process with 'user experience'. Matt helps us create better customer experiences through business strategy, design and technology. Working with Matt has been a great pleasure, he settled in to GBW quickly and is a valued member of the team.
It's been fantastic working on a presentation with Matthew, who did all the great behind the scenes work and knew exactly how to allocate and match content with people. Also, thank you for the opportunity to learn a lot about analytics by sharing your work, Matt.
After working with Matthew on several projects I can say that he is a valuable asset to any team. His practical, hands on approach to problem solving combined with his skills and expertise in many areas allows him to get the job done as effectively and efficiently as possible. Proficient in the Adobe Creative Suite Matt can visualise concepts and design practical workflows for user journeys and wireframes. Matt’s calm personality and focused work ethic has made all the difference in our projects together. With an unquenchable thirst for knowledge he’s undoubtedly one of the most talented people I know and I look forward to Matt’s success in his future career.
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